Callidus Wholesale Partners with Growatt

Callidus Wholesale Partners with Growatt: Strengthening Stability in the Solar Industry

We are thrilled to announce our latest strategic partnership with Growatt, a decision rooted in our commitment to enhancing the stability and reliability of the solar industry. This collaboration marks a significant milestone for Callidus Wholesale, aligning us with a respected brand known for its long-standing presence and innovation in the solar sector.

Why Growatt?

Growatt was selected not only for its reputation but also because it is one of the nominated inverters that seamlessly integrates with Homegrid—a system renowned for its exceptional quality. Homegrid's Stacked range of batteries, which boasts the highest UPS in Europe, exemplifies the cutting-edge technology and reliability we aim to offer our clients. By partnering with Growatt, we ensure that our customers benefit from a harmonious blend of top-tier inverters and superior battery storage solutions.

A Strategic Move Towards Stability

Our partnership with Growatt is part of a broader strategy to align with established brands that have weathered the ups and downs of the solar industry. The solar sector is often referred to as a "Solarcoaster" due to its volatile nature, and we believe that partnering with legacy brands can provide much-needed stability not only for our business but also for the market as a whole.

Recent trends in the industry have seen certain "disruptive" brands employing tactics that we find problematic. These include offering distributors the same pricing as installers on a quantity-ordered basis and promising exclusive support only to later open up to multiple distributors. Such practices undermine the role of distributors, disadvantage smaller installers who lack the purchasing power to buy in bulk, and contribute to market monopolization.

A Commitment to Fairness and Integrity

At Callidus Wholesale, we are dedicated to fostering a fair and balanced market. Our choice to partner with Growatt reflects our commitment to working with brands that uphold ethical practices and contribute positively to the industry's ecosystem. Growatt’s long-standing market presence and proven track record make it a natural fit for our vision of a more stable and equitable solar market.

Looking Forward

We are excited about the opportunities this partnership will bring and are confident that Growatt's products will enhance our offerings. As we continue to build relationships with legacy brands, we are also reinforcing our commitment to supporting our distribution network and ensuring that all players in the industry—big and small—can thrive.

Stay tuned for more updates as we roll out new initiatives and expand our product offerings. Together with Growatt, we look forward to driving positive change and delivering exceptional value to our customers.

Thank you for your continued support!

Warm regards,

The Callidus Wholesale Team